Rolex GMT -Master (FIRST COPY)

The image shows a Rolex GMT-Master II, likely the “Pepsi” model due to its distinctive red and blue bezel. This particular watch appears to be customized with diamonds on the lugs and bracelet, and the bezel is set with rubies and sapphires instead of the standard ceramic insert. The Rolex GMT-Master II is known for its ability to display multiple time zones, making it a favorite among travelers. The “Pepsi” nickname comes from the color scheme of the bezel, reminiscent of the Pepsi logo. While the current retail price for a standard Rolex GMT-Master II “Pepsi” starts at $10,900, the modifications seen in the image would significantly increase its value. The combination of heritage, modern technology, and limited availability keeps the prices high, making it a sought-after item for collectors.